How much does website design cost in Australia?

Quick answer: A professionally built small business website in Australia typically costs $2,500 to $5,000, according to Airtasker's price guide, while DIY builders can cost under $100 to start. Ecommerce and larger custom sites cost more. MarketingOnWeb builds websites from $499 + GST for 5 to 8 pages, with copy, images and basic SEO included.

How much does web design cost in Australia?

Web design in Australia ranges from a few hundred dollars for a DIY site to $20,000 or more for a custom agency build. Airtasker's price guide puts the low end at $2,500, the median at $11,250 and the high end at $20,000. Simple agency builds alone run $15,000 to $20,000.

That spread is normal. You are paying for time: planning, design, writing, building, testing and launching. A five-page site for a local tradie and a 150-page site with bookings and integrations are not the same job.

VentraIP, an Australian web host, puts sites built by a freelancer or web design agency at $2,500 to $10,000 or more, depending on how complex the project is.

Type of websiteTypical cost (AUD)
Basic website you build yourselfUp to $1,000
Small business website$2,500 to $5,000
Freelancer or agency build$2,500 to $10,000+
Simple agency site$15,000 to $20,000
Large or complex agency site$40,000 to $75,000+

Source: Airtasker, How much does website design cost? (last updated December 2023); VentraIP, How much does a website cost? (August 2025).

How much does a small business website cost?

Most small business websites cost $2,500 to $5,000 when built by a professional, based on Airtasker's price list. That usually buys a handful of pages, a contact form and a mobile-friendly design. Fixed-price packages can come in well under that if the scope is clear and the pages follow a proven layout.

For most service businesses, the website has one job: turn a visitor into a phone call or an enquiry. You do not need custom animation or 40 pages to do that. You need clear services, prices or a quote path, proof you are real, and an obvious way to get in touch.

Spend more when the site has to do more: online bookings, quoting tools, member logins or a lot of location and service pages.

Source: Airtasker, How much does website design cost? (last updated December 2023).

How much does a WordPress website cost?

WordPress itself is free. VentraIP estimates a WordPress site costs $200 to $800 upfront if you set it up yourself, plus $100 to $300 a year ongoing, with hosting from about $11 a month. A professionally designed WordPress site costs more because you are paying for design, content and setup time.

The software is free, but themes, premium plugins, hosting and someone's time are not. Budget for updates too. WordPress sites need regular plugin and core updates to stay secure.

WordPress is a good choice if you want to edit pages yourself and keep full control. If you will never touch the site, the platform matters less than who builds and looks after it.

Source: VentraIP, How much does a website cost? (August 2025).

How much does an ecommerce website cost?

An ecommerce site costs a build fee plus monthly platform and payment fees. On Shopify in Australia, the Basic plan is $42 a month billed yearly or $56 billed monthly, with online card rates of 1.7% plus 30 cents. Design, product setup and photography are extra, and they are usually the bigger cost.

Airtasker lists ecommerce builds at $2,000 to $3,500, but that assumes a simple store. Large catalogues, custom features and product photography, which Airtasker puts at $100 to $150 an hour, push the price up fast.

Be honest about volume. If you will sell a few items a month, a simple store or even a booking or enquiry form may make more sense than a full ecommerce build.

Shopify plan (Australia)Monthly, billed yearlyMonthly, billed monthlyOnline card rate
Basic$42$561.7% + 30c
Grow$114$1491.55% + 30c
Advanced$431$5751.35% + 30c

Source: Shopify Australia pricing page (checked October 2026); Airtasker website design cost guide (December 2023).

How much does website maintenance cost?

At a minimum, you pay for a domain and hosting. VentraIP lists .com.au domains from $9.95 and hosting from $11 a month. On top of that, budget for software updates, backups, security checks and small content changes, either your own time or a paid care plan.

Ongoing costs are easy to forget when you compare quotes. Ask every builder what happens after launch: who updates the site, who fixes it if it breaks, and what that costs.

Also ask who owns the site and the domain. If the builder owns either, leaving them later can mean starting again.

Source: VentraIP, How much does a website cost? (August 2025).

What does MarketingOnWeb charge for a website?

MarketingOnWeb has three fixed-price website packages: $499 + GST for 5 to 8 pages, $999 + GST for 15 to 20 pages, and $2,999 + GST for 75 to 150 pages. Copy, images, a contact form and basic SEO are included, and you own the site and the domain.

Fixed packages keep the price low because the scope is set upfront. They suit service businesses that need a clear, fast site that brings in enquiries. If you need custom features such as complex integrations, a fixed package may not fit, and we will say so.

We are based in Melbourne and build sites for businesses across Australia.

PagesPriceIncluded
5 to 8 pages$499 + GSTCopy, images, contact form, basic SEO
15 to 20 pages$999 + GSTCopy, images, contact form, basic SEO
75 to 150 pages$2,999 + GSTCopy, images, contact form, basic SEO

More questions, answered

What is the cost to build a website for a small business?+

Airtasker's price guide puts a professionally built small business website at $2,500 to $5,000. DIY builders cost less upfront but take your time. MarketingOnWeb's fixed packages start at $499 + GST for 5 to 8 pages, with copy, images and basic SEO included.

Is a cheap website worth it?+

It can be, if the price is low because the scope is clear, not because corners are cut. Check that copy, mobile design, a contact form and basic SEO are included, and that you own the domain. A cheap site you do not own is a bad deal at any price.

Should I use a website builder like Wix or Squarespace instead?+

If you have time and a simple need, yes. VentraIP puts DIY builders at $0 to $50 a month. The catch is your time and the result. Most owners are better at running their business than writing web copy and setting up SEO.

Do I own my website when an agency builds it?+

Not always, so ask before you sign. Some agencies keep the domain, the hosting account or the design files, which makes it hard to move later. With MarketingOnWeb, the client owns both the website and the domain from day one.

How long does it take to build a website?+

A small fixed-scope site can go live quickly once you have supplied your details and approved the content. Bigger custom builds take longer because of design rounds, content writing and testing. The biggest delay on most projects is waiting for feedback and approvals.

Are web design prices in Australia quoted with GST?+

Many are quoted plus GST, which adds 10% if the business is GST registered. Always compare quotes on the same basis, and check whether hosting and the domain are included. MarketingOnWeb's website packages are listed + GST: $499, $999 and $2,999.

Does a new website include SEO?+

Usually only basic SEO, such as page titles, descriptions and a clean structure. That helps Google read the site, but it does not make you rank on its own. Ranking for competitive searches needs ongoing content and links after launch.

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