Cheaper clicks
Fewer advertisers bid on Microsoft Ads, so the same search often costs less than on Google.
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Microsoft Ads and Bing Ads management for Australian businesses.
Microsoft Ads shows your ads on Bing, Yahoo, DuckDuckGo, Microsoft Copilot and MSN, and on Windows and Edge, where many office computers search by default. Clicks are often cheaper than on Google. If you already run Google Ads, we can import what works, fix what doesn't fit Microsoft's audience and manage both side by side.
From $290 a month + GST. Start with one clear priority. Add services only where the evidence supports them.
What your ad looks like on Bing
Search ads on Bing look and work like Google ads, often at a lower cost per click.
- Copied from Google, then tuned
We import what works in your Google Ads, then adjust for Bing's audience.
- Also in Copilot
Microsoft Ads can also appear in Copilot, Microsoft's AI assistant.
- Side-by-side reporting
See cost per lead on Bing next to Google, and keep only what pays.
Commercial goals before channels
Plain-English recommendations
No ranking or revenue guarantees
What this should achieve
Extra enquiries from people Google Ads never reaches, usually at a lower cost per click.
What microsoft ads (bing ads) costs
From $290 a month + GST
Management fee only, run alongside or instead of Google Ads. Your ad spend is paid directly to Microsoft.
See all pricingEverything that’s included
Businesses already getting results from Google Ads, especially B2B, professional services, finance and products bought by people over 35.
Import and clean-up of your Google Ads campaigns
Microsoft UET tag and conversion tracking
Keyword, negative and location settings for Bing
Ad copy and assets
LinkedIn profile targeting (job, industry, company)
Copilot and Audience Network settings
Weekly bid and search-term checks
Plain-English report next to your Google Ads
Reach office and older searchers
Bing is the default on Windows and Edge, which many workplaces and older customers use.
Show up in Copilot
Microsoft Ads also run inside Copilot answers, Microsoft's AI assistant.
How we start
Understand
We start with your customers, current performance, workflow and commercial priorities.
Prioritise
We turn the findings into a clear plan ordered by impact, urgency and effort.
Deliver & improve
We implement, measure real outcomes and refine the work as evidence grows.
Questions people ask us
Is Microsoft Ads worth it if we already run Google Ads?+
Often, yes. It reaches people Google doesn't, such as Bing users on work computers, and clicks are usually cheaper. Because we can import your Google campaigns, it's a low-effort way to add enquiries. We start small and keep it only if the cost per lead stacks up.
Do Microsoft Ads show in Copilot?+
Yes. Microsoft Advertising places ads in Copilot answers as well as Bing search results, so your ads can appear when people ask Microsoft's AI assistant for a recommendation.
Who pays for the clicks?+
You pay Microsoft directly for ad spend. Our fee covers setup and management only.
How much does microsoft ads (bing ads) cost?+
From $290 a month + GST. Management fee only, run alongside or instead of Google Ads. Your ad spend is paid directly to Microsoft. See all pricing for exactly what is included.
Find out what Microsoft Ads could add to your Google Ads.
Tell us about your business and your Google Ads. We'll tell you whether Microsoft Ads is worth adding, which campaigns to copy across and what a sensible test budget looks like.
- ✓ Whether Bing and Copilot searchers fit your business
- ✓ Which Google campaigns to copy across
- ✓ A sensible test budget
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp.