We plan and write content for Australian B2B companies: service and solution pages, comparison and pricing pages, case studies, guides and LinkedIn posts built around the questions your buyers ask while they shortlist suppliers. Each piece is structured so Google and AI tools like ChatGPT can quote it, and tracked so you can see which content leads to enquiries.
$990 a month + GSTMonth to monthNo lock-inYou own your accounts
Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.
Quick answer: B2B content marketing creates pages, guides and case studies that answer the questions business buyers ask while they shortlist suppliers. MarketingOnWeb plans it from real search and AI questions, writes it in an answer-first format that Google and ChatGPT can quote, and includes two pieces a month in the $990 a month + GST SEO, GEO and AEO package.
$990 a month + GST
One flat fee for SEO, GEO and AEO, month to month.
Best for: B2B service, software and professional firms with longer sales cycles and buyers who research before making contact.
Tell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
You get exactly what’s included and what it costs before any work starts.
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.
B2B buyers do most of their research before they speak to a supplier. Gartner found buyers spend only about 17% of their buying time meeting potential suppliers, shared across every supplier they consider. MarketingOnWeb writes content that answers their pricing, comparison and risk questions during the other 83%.
Source: Gartner, "The B2B Buying Journey" research.
The B2B content that brings enquiries is usually close to the decision: clear service pages, pricing or cost guides, comparisons with alternatives, and case studies from real work. MarketingOnWeb writes these before general articles, because they answer the questions buyers ask when they're closest to making contact.
| Buying stage | Content that helps | Question it answers |
|---|---|---|
| Early | Guides and explainers | What are my options? |
| Comparing | Comparison and cost pages | Which approach or supplier fits us? |
| Deciding | Case studies and service pages | Can they do it for a business like ours? |
B2B content gets quoted by AI tools when it gives short, self-contained answers with facts and named sources. Research from Princeton and Georgia Tech found adding statistics lifted visibility in AI answers by about 32% and citing sources by about 30%. MarketingOnWeb structures every piece this way, with FAQ schema.
Source: Aggarwal et al., "GEO: Generative Engine Optimization", KDD 2024.
MarketingOnWeb measures B2B content marketing by the enquiries and sales conversations it leads to, not page views. We track which pages people read before they make contact, which searches bring them in, and whether AI tools start naming your business for your buyers' questions.
A B2B content marketing agency plans, writes and publishes content that helps businesses win other businesses as customers. MarketingOnWeb focuses on service, comparison and pricing pages, case studies and guides built around real buyer questions.
Australian digital agency retainers commonly run from about $2,000 to $15,000 a month. MarketingOnWeb includes two B2B articles or page upgrades a month in its $990 a month + GST SEO, GEO and AEO package, with larger content programs quoted after a free plan.
Yes. MarketingOnWeb interviews your team or works from your notes, then turns technical knowledge into plain, accurate content. You check every piece for accuracy before it's published.
Yes. MarketingOnWeb turns each article or case study into LinkedIn posts for the company page or key staff, so the same work reaches buyers in their feed as well as in search.
B2B content usually builds over several months, because pages need time to rank and buyers take time to decide. MarketingOnWeb starts with pages closest to the purchase, which tend to bring enquiries first.
Yes. MarketingOnWeb writes case studies from real projects, using only details you and your client are happy to publish. We never invent results or quotes.
Tell us what you sell and who buys it. We'll research the questions your buyers search and ask AI tools, and send back the first pages and articles we'd write, in the order we'd write them.
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp.