Is AdWords management the same as Google Ads management?+
Yes. Google renamed AdWords to Google Ads in July 2018, so AdWords management and Google Ads management mean the same service. MarketingOnWeb's Google Ads management covers search, Performance Max and call tracking, from $490 a month + GST, with your ad spend paid directly to Google.
How much does Google Ads management cost?+
MarketingOnWeb's Google Ads management starts at $490 a month + GST. That's the management fee only: your ad spend is paid directly to Google, so you always see exactly what the clicks cost. There's no lock-in contract, and every client gets a live dashboard login.
What is the minimum budget for Google Ads in Australia?+
Google Ads has no minimum budget in Australia; you set your own daily limit. In practice, a local business usually needs enough budget for at least a few dozen clicks a month to learn what works. MarketingOnWeb models a starting budget from your real keywords before you spend.
Can I see what you're doing in my Google Ads account?+
Yes. Every MarketingOnWeb Google Ads client gets a login to our live dashboard at ads.marketingonweb.com.au, showing results, cost per result, spend, calls, the searches people typed and a plain-English log of every change. Figures refresh about every 15 minutes.
Who owns the Google Ads account?+
You do. MarketingOnWeb links your Google Ads account to our manager account to run it, but the account, its history and the billing stay in your name. You pay Google directly for ad spend and can remove our access at any time.
How long does Google Ads take to work?+
Google Ads can bring enquiries in the first week, but the first four to eight weeks are usually spent learning which searches convert and cutting waste. MarketingOnWeb reviews search terms weekly in that period so budget moves to the keywords that bring real enquiries.
Why are my Google Ads not getting leads?+
The usual causes are broad keywords bringing the wrong searches, broken conversion tracking, landing pages that don't match the ad, or bids too low to show. MarketingOnWeb's free Google Ads check looks at all four and tells you the three changes we'd make first.
Do you manage existing Google Ads accounts?+
Yes. MarketingOnWeb takes over existing Google Ads accounts and keeps the history, which helps Google's bidding. We start with an audit of tracking, search terms, keywords and landing pages before changing anything, so what's working isn't broken.
Is Google Ads better than SEO?+
Google Ads brings enquiries quickly but stops when you stop paying. SEO takes four months to a year, as Google itself says, but keeps working. Many MarketingOnWeb clients run Google Ads for leads now and SEO for lower-cost leads later.
Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.
