Connect local search, persuasive service pages, paid demand and fast lead follow-up around the jobs and service areas you want.
Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.
Quick answer: Marketing for tradies is the work that gets a trade business found by local customers and turns those searches into booked jobs. MarketingOnWeb is a Melbourne agency that does this for tradies Australia-wide: Google Business Profile from $290 a month + GST, Google Ads management from $490 a month + GST, and SEO, GEO and AEO in one flat package at $990 a month + GST.
See the full story: Line Marking Australia case study.
Best for: Australian tradies ready for a clearer, connected approach to growth.
We’ll review discovery, trust, enquiry and follow-up as one connected path—then identify the three priorities with the strongest potential.
Get my free marketing checkTell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
You get exactly what’s included and what it costs before any work starts.
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.
For most tradies, the marketing that brings in jobs is the marketing closest to the moment someone needs help: a complete Google Business Profile, a page for each service and area you cover, Google Ads on urgent searches, and fast replies to every enquiry. MarketingOnWeb builds these in that order, because each one feeds the next.
Social media and brand campaigns can help later, but they rarely fill the diary on their own for a local trade business.
Google says local results are based on three things: relevance, distance and prominence. For tradies, that means the right business categories and services on your Google Business Profile, an accurate service area, steady genuine reviews, and a website that backs up the same details. MarketingOnWeb manages Google Business Profiles from $290 a month + GST.
Source: Google Business Profile Help: "How to improve your local ranking on Google".
Most lost trade leads are slow replies, not bad marketing. A Harvard Business Review study of online leads found firms that contacted a lead within an hour were about seven times more likely to qualify it than firms that waited even one more hour. Tradies on the tools need missed-call texts and a simple follow-up system.
MarketingOnWeb's CRM starter setup, from $1,490 + GST, sends instant replies and reminds you who still needs a quote.
Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011.
MarketingOnWeb prices tradie marketing per service, so you only pay for what your business needs. Most trade businesses start with a website and a Google Business Profile, then add Google Ads or SEO once the basics are working. Everything is month to month, and Google ad spend is paid directly to Google.
| Service | MarketingOnWeb price |
|---|---|
| Website, 5 to 8 pages | $499 + GST |
| Google Business Profile management | From $290 a month + GST |
| Google Ads management | From $490 a month + GST, plus ad spend |
| SEO, GEO and AEO package | $990 a month + GST |
| CRM starter setup | From $1,490 + GST |
Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.
Get my free sessionFor most tradies, the best marketing is local and close to the moment of need: a complete Google Business Profile, service and suburb pages on a fast website, Google Ads on urgent searches, and quick replies to every enquiry. MarketingOnWeb usually starts with the profile and website, then adds ads or SEO.
There's no fixed rule. It depends on your trade, area and how many more jobs you can handle. A simple start is a $499 + GST website and Google Business Profile management from $290 a month + GST. MarketingOnWeb adds Google Ads or SEO only when the numbers make sense for your business.
Yes, in most cases. A Google Business Profile gets you onto the map, but a website gives Google and customers the detail behind it: each service, the suburbs you cover, licences, photos of real work and a quote form. MarketingOnWeb builds tradie websites from $499 + GST for 5 to 8 pages.
Google Ads is often worth it for tradies with urgent or high-value jobs, like emergency plumbing, electrical faults or roofing, because people search ready to book. It works best with call tracking and tight suburb targeting. MarketingOnWeb manages Google Ads for tradies from $490 a month + GST, with ad spend paid to Google.
Ask every happy customer, at the end of the job, with a direct link to your Google review form. A text message with the link works better than asking them to search for you. Never pay for reviews or post fake ones. MarketingOnWeb sets up simple review requests as part of Google Business Profile management.
No honest agency can guarantee jobs or Google rankings, because Google and customers decide. What MarketingOnWeb can do is fix the things that lose work, like a weak profile, a slow website, missing service pages and slow replies, and show you each month which enquiries came from where.
Yes. MarketingOnWeb is based in Melbourne and works with trade businesses Australia-wide. Local SEO, service-area pages and Google Ads targeting are set up around the suburbs and towns you actually want work in, whether that's one region or several states.
Tell us about your trade business. We'll look at your website, how you show up on Google and in AI answers, and how enquiries are followed up, then tell you the three things we'd fix first. It's free, and there's no obligation.
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.