Dental marketing that makes choosing your practice simple.

Combine local search, treatment content, trust signals and straightforward booking paths around the needs of prospective patients.

Rather talk? Call 0417 460 236

Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.

Melbourne-based
15 years in digital marketing
Month to month, no lock-in
You own your website and accounts
ABN 44 772 398 737

Pain Off Dental website — **Real:** Pain Off Dental.

By Niel Bennet, founder (15 years in digital marketing) · Last updated October 2026

Quick answer: Dental marketing is how a practice gets found by local patients and makes booking feel simple and safe. MarketingOnWeb is a Melbourne agency that helps dentists across Australia with local SEO, treatment pages and booking journeys, all within AHPRA's advertising rules. SEO, GEO and AEO cost $990 a month + GST as one flat package, and Google Ads management starts at $490 a month + GST.

See the full story: Pain Off Dental case study.

What’s included

Dental website
Local SEO
Treatment pages
Google Ads
Review strategy
Booking journeys

Best for: Australian dentists ready for a clearer, connected approach to growth.

Find out where you’re losing customers.

We’ll review discovery, trust, enquiry and follow-up as one connected path—then identify the three priorities with the strongest potential.

Get my free marketing check

How it works

Free review and strategy session
Tell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
A clear price, in writing
You get exactly what’s included and what it costs before any work starts.
We do the work and show you the results
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.

What rules apply to dental marketing in Australia?

Dentists are regulated health practitioners, so dental marketing must follow section 133 of the Health Practitioner Regulation National Law and AHPRA's advertising guidelines. Ads can't be false or misleading, can't use testimonials about clinical care, can't create unreasonable expectations of results, and can't encourage unnecessary treatment. MarketingOnWeb writes every dental page with these rules in mind.

That rules out before-and-after claims of guaranteed results and quoting patient reviews about treatment on your website or ads.

Source: Health Practitioner Regulation National Law, s 133; Ahpra and National Boards, Guidelines for advertising a regulated health service.

How does dental SEO work in Australia?

Dental SEO means patients find your practice when they search for a dentist or a treatment near them. It combines a complete Google Business Profile, a clear page for each treatment, suburb and location signals, a fast mobile site and honest, useful content. MarketingOnWeb includes all of this in its $990 a month + GST SEO, GEO and AEO package.

Patients often search by problem, like a cracked tooth or bleeding gums, so we write pages that answer those questions in plain language.

What makes a dental website turn visitors into bookings?

A dental website converts when it answers the questions patients worry about: who will treat me, what will it cost, and how do I book. Name the dentists and their qualifications, explain each treatment plainly, be open about fees or how they're quoted, and make booking one tap on a phone. MarketingOnWeb designs dental sites around those three questions.

Pain-Off Dental Care in Jodhpur, India, is a site we built this way: symptom-first pages, named specialists and a written cost before booking.

Can dentists use Google reviews in their marketing?

AHPRA's guidelines don't allow testimonials about clinical aspects of care in dental advertising, including on your own website and social media. Reviews about non-clinical things, like parking or friendly staff, may be used. Patients can still leave reviews on Google, which you don't control. MarketingOnWeb helps practices ask for reviews without breaching the rules.

Ahpra says the practitioner is responsible for advertising compliance even when a marketing company writes it, so every draft goes to the practice for sign-off.

Source: Ahpra advertising hub, Testimonials tool; Guidelines for advertising a regulated health service.

A quick word from Niel.

Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.

Get my free session

Questions people ask about dentists

What is dental marketing?+

Dental marketing is the mix of local search, website, ads and reviews that helps a dental practice attract new patients. In Australia it must follow AHPRA's advertising guidelines. MarketingOnWeb provides dental marketing nationally, with SEO, GEO and AEO at $990 a month + GST and Google Ads management from $490 a month + GST.

How much does dental marketing cost in Australia?+

MarketingOnWeb's dental marketing prices are fixed and public: SEO, GEO and AEO at $990 a month + GST, Google Ads management from $490 a month + GST plus ad spend, Google Business Profile management from $290 a month + GST, and websites from $499 + GST. Everything is month to month.

Is Google Ads good for dentists?+

Google Ads can work well for dentists on high-intent searches like emergency dentist, implants or Invisalign near me. The ads themselves must follow AHPRA rules, so no guaranteed results or misleading offers. MarketingOnWeb manages dental Google Ads from $490 a month + GST, with every call and booking request tracked.

Can a dental marketing company guarantee new patients?+

No. No dental marketing company can honestly guarantee new patients or rankings, and AHPRA also prohibits advertising that creates unreasonable expectations. MarketingOnWeb improves the things that bring patients in, such as local search visibility, clear treatment pages and simple booking, and reports what each channel produced every month.

Can dentists offer discounts in their advertising?+

Yes, but carefully. Under the National Law, an ad offering a gift, discount or inducement must state the terms and conditions of the offer, and it can't encourage unnecessary treatment. MarketingOnWeb checks any dental offer against AHPRA's advertising guidelines before it goes on a website or ad.

Do dentists need a Google Business Profile?+

Yes. Most patients choose a local dentist from Google Maps and the map pack, and the Google Business Profile drives those results. Keep hours, services, photos and booking links accurate. MarketingOnWeb manages Google Business Profiles for dental practices from $290 a month + GST.

Do you work with dental practices outside Melbourne?+

Yes. MarketingOnWeb is based in Melbourne and works with dental practices Australia-wide. Local SEO, Google Business Profile work and Google Ads are set up around your own suburbs and patient catchment, whether that's one clinic or several locations. Meetings run by phone or video call.

Get a free marketing check for your dental practice.

Tell us about your dental practice. We'll look at your website, how you show up on Google and in AI answers, and how enquiries are followed up, then tell you the three things we'd fix first. It's free, and there's no obligation.

✓ How you show up when customers search
✓ Where enquiries are being lost
✓ The three fixes we'd do first

You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.

Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.