AI search optimisation that gets your business named by ChatGPT and Google AI.

We help ChatGPT, Google AI Overviews, Perplexity and Copilot find, understand and name your business: answer-first content, schema, Bing indexing and mentions on trusted sites. Every month we ask AI tools your customers' questions and show you who gets named.

Month to monthNo lock-inYou own your accounts

Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.

  • Melbourne-based
  • 15 years in digital marketing
  • Month to month, no lock-in
  • You own your website and accounts
  • ABN 44 772 398 737
Free review and strategy session

No obligation. No spam. A person from our team reads every enquiry and gets back to you.

A real ChatGPT answer about consent order costs in Melbourne that lists Fogarty Oliver Rothschild first
Real: ChatGPT answer, 16 Oct 2026: asked what consent orders cost in Melbourne, it lists Fogarty Oliver Rothschild first, quoting the fees from the site we built.
Quick answer: AI search optimisation (AI SEO, also called AEO or answer engine optimisation) helps a business get named when people ask ChatGPT, Google AI Overviews, Perplexity or Copilot for a recommendation. MarketingOnWeb does this as part of one flat $990 a month + GST package with SEO and GEO: question research, answer-first content, schema, Bing and entity signals, and a monthly check of what AI tools say about you.

What makes it work

  • Answer the real questions

    Pages that answer what customers ask, such as cost, process and who to call, in plain words.

  • Consistent business facts

    The same name, services, prices and location everywhere, so AI tools trust them.

  • Checked, not guessed

    We ask ChatGPT, Google and Perplexity your customers' questions and track who gets named.

What it costs

It depends on your business and what you need. Tell us and we’ll send a fixed price in writing, free and with no obligation.

  • A written price before any work starts
  • No lock-in contracts
  • You own your website, data and ad accounts
  • No ranking or revenue guarantees, just honest reporting
Get my free session

What’s included

  • AI visibility baseline
  • Entity and brand clarity
  • Structured data
  • Direct-answer content
  • Expert and trust signals
  • Citation and authority strategy
  • Crawler access review
  • AI referral measurement

Best for: Businesses that want to prepare for AI-assisted discovery while strengthening their existing search visibility.

How it works

  1. Free review and strategy session

    Tell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.

  2. A clear price, in writing

    You get exactly what’s included and what it costs before any work starts.

  3. We do the work and show you the results

    Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.

What is AEO, and how is it different from SEO and GEO?

AEO (answer engine optimisation) shapes your content so AI tools and Google can lift a direct answer from it. SEO gets your pages ranking in normal search results. GEO (generative engine optimisation) helps tools like ChatGPT understand and mention your business. In practice they overlap, and MarketingOnWeb runs all three together.

SEOAEOGEO
GoalRank in Google and Bing resultsBe the quoted answerBe named in AI-written answers
Where it showsBlue links, map packFeatured snippets, AI Overviews, voiceChatGPT, Perplexity, Copilot, Gemini
Main leversTechnical fixes, content, linksQuestion research, answer-first blocks, FAQ schemaBusiness facts, mentions on trusted sites, Bing indexing

AI answers mostly draw on pages that already rank, so AEO without SEO rarely works. That's why we don't sell it on its own.

How does ChatGPT decide which businesses to recommend?

ChatGPT's search feature looks up the web through search providers, including Microsoft Bing, then writes an answer from the pages it finds. Businesses that rank well, state clear facts like services, prices and location, and are mentioned on other trusted sites are far more likely to be named than businesses with thin or unclear websites.

That's why our AEO work includes Bing Webmaster Tools, IndexNow and consistent business details everywhere, not just on-page content.

Source: OpenAI describes ChatGPT search as using third-party search providers, and Microsoft Bing is a long-standing partner.

What actually makes content get quoted by AI tools?

Research from Princeton and Georgia Tech on generative engines (the GEO study, KDD 2024) found that adding quotations from relevant sources lifted visibility by about 40%, adding statistics by about 32%, and citing authoritative sources by about 30%. Keyword stuffing did nothing. So AEO is mostly restructuring: short, self-contained answers with facts and named sources.

Every page we work on gets answer-first blocks like the ones on this page, with a visible last-updated date.

Source: Aggarwal et al., "GEO: Generative Engine Optimization", KDD 2024.

What do you get each month from MarketingOnWeb's AEO service?

MarketingOnWeb's AEO service includes question research, answer-first content blocks and FAQ schema on your key pages, two articles or page upgrades a month, Bing and IndexNow setup, entity and schema work, mentions on trusted sites, and a monthly AI visibility check where we ask ChatGPT, Google and Perplexity your customers' questions and record who gets named.

It's one flat $990 a month + GST, month to month, and it includes technical, on-page and local SEO, because AI answers depend on them.

Does AEO actually work? A real example

Yes, when the foundations are right. On 16 October 2026, when ChatGPT was asked what consent orders cost in Melbourne, it listed Fogarty Oliver Rothschild first and quoted the fixed fees from the website MarketingOnWeb built: clear prices, answer-first pages and consistent business facts. Results vary by question and over time, so we track them monthly.

Source: Screenshot of the ChatGPT answer, 16 October 2026, shown on this page.

A quick word from Niel.

Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.

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Questions people ask about AEO & AI search optimisation

What are AEO services?+

AEO services (answer engine optimisation) are work that helps a business get chosen as the answer by Google AI Overviews, featured snippets, voice assistants and AI tools like ChatGPT and Perplexity. MarketingOnWeb's AEO service covers question research, answer-first content, FAQ schema, Bing indexing and monthly AI visibility checks.

How much do AEO services cost in Australia?+

MarketingOnWeb's AEO service is part of one flat package: $990 a month + GST for SEO, GEO and AEO together, month to month with no lock-in contract. It includes the monthly AI visibility check, two articles or page upgrades a month, technical and local SEO, and a monthly report.

Can you guarantee ChatGPT will recommend my business?+

No. Nobody can guarantee what ChatGPT, Google AI Overviews or Perplexity will say, because they choose sources themselves and answers change by question and over time. MarketingOnWeb improves the things those tools rely on, such as rankings, clear facts and trusted mentions, and shows you each month what changed.

How long does AEO take to show results?+

Most businesses see early movement in AI answers and search after three to six months of AEO and SEO work, because AI tools mostly draw on pages that already rank. Google itself says SEO usually takes four months to a year to show results. Quick fixes like Bing indexing can help sooner.

What is the difference between AEO and GEO?+

AEO (answer engine optimisation) focuses on being the quoted answer in places like Google AI Overviews and featured snippets. GEO (generative engine optimisation) focuses on being understood and mentioned by tools like ChatGPT, Perplexity and Copilot. The work overlaps heavily, so MarketingOnWeb runs both in one $990 a month package.

Do I still need SEO if I'm doing AEO?+

Yes. AI answers lean heavily on pages that already rank well in Google and Bing, so AEO without SEO rarely works. Google says its existing SEO guidance still applies to its AI features. That's why MarketingOnWeb includes technical, on-page and local SEO in the same AEO package.

How do I check if ChatGPT mentions my business?+

Ask ChatGPT, Google, Perplexity and Copilot the questions your customers would ask, such as 'best plumber in Geelong' or 'how much does X cost in Melbourne', and note who gets named. MarketingOnWeb does this for free as an AI visibility check, then repeats it monthly for clients.

Why does Bing matter for ChatGPT?+

ChatGPT's search feature uses third-party search providers, including Microsoft Bing, to find pages to quote. A website that isn't properly indexed in Bing is much harder for ChatGPT to find. MarketingOnWeb sets up Bing Webmaster Tools and IndexNow for every AEO client in the first month.

Does schema markup help with AI search?+

Schema markup helps search engines and AI tools read your business facts, services, prices and FAQs reliably. It's not a magic switch, but it removes guesswork. MarketingOnWeb adds Organization, Service, FAQ and breadcrumb schema and checks it with the schema.org validator as part of the AEO service.

Do I need an llms.txt file?+

An llms.txt file is a plain-text summary of your website for AI tools. It's a new, informal standard and there's no proof yet that major AI tools rely on it, but it's quick to add and costs nothing. MarketingOnWeb's own site has one, and we add it for AEO clients.

AI search and AEO guides

All guides on the blog →

Get a free AI visibility check.

We ask ChatGPT, Google and Perplexity the questions your customers ask, then show you who gets named, whether you do, and what we'd fix first.

  • ✓ Whether AI tools name your business
  • ✓ Who they name instead
  • ✓ The three fixes we'd do first

You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.

Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.

Free review and strategy session

No obligation. No spam. A person from our team reads every enquiry and gets back to you.