Make an operationally complex service understandable, credible and easy to progress across a long buying cycle and multiple stakeholders.
Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.
Quick answer: B2B marketing services help a business sell to other businesses through long buying cycles with several decision makers. MarketingOnWeb is a Melbourne B2B marketing agency working Australia-wide on service architecture, content marketing, search, Google Ads and lead qualification. SEO, GEO and AEO cost $990 a month + GST as one flat package, and Google Ads management starts at $490 a month + GST.
See the full story: SixEleven Global Workforce case study.
Best for: Australian B2B / enterprise ready for a clearer, connected approach to growth.
We’ll review discovery, trust, enquiry and follow-up as one connected path—then identify the three priorities with the strongest potential.
Get my free marketing checkTell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
You get exactly what’s included and what it costs before any work starts.
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.
B2B marketing sells to a buying group, not one person, and most research happens before anyone contacts a supplier. Gartner found B2B buyers spend only about 17% of their buying time meeting potential suppliers. So MarketingOnWeb builds B2B websites and content that answer procurement, technical and commercial questions before the first sales call.
Source: CEB (now Gartner) B2B buying journey research, as reported by Gartner.
A B2B content marketing agency should produce content buyers use to make a decision: clear service pages, pricing or scoping guides, how-it-works explainers, comparison pages, and answers to procurement questions about compliance, insurance and delivery. MarketingOnWeb writes this answer-first, so it can rank in Google and be quoted in AI tools, within its $990 a month + GST package.
Line Marking Australia is a national B2B site we built, with service and location pages and a quote form that takes plans and site photos.
Google Ads can work for B2B when the targeting is narrow and the tracking follows a lead past the form. B2B searches have low volume and high value, so wasted clicks from job seekers and students add up fast. MarketingOnWeb manages B2B Google Ads from $490 a month + GST, with strict negative keywords and offline conversion tracking where possible.
B2B marketing consulting should start with how your buyers actually decide: who is involved, what they need to see, and where enquiries stall. Then it should fix the biggest gaps in website structure, proof, content and lead qualification. MarketingOnWeb starts most B2B engagements with an SEO audit from $490 + GST and a pipeline review.
| Stage | What buyers need | What MarketingOnWeb builds |
|---|---|---|
| Research | Plain answers to technical and commercial questions | Answer-first service and guide pages |
| Shortlist | Proof, process and risk reduction | Case studies, compliance and delivery pages |
| Enquiry | A low-effort way to start | Discovery call or scoping forms |
| Follow-up | Timely, relevant contact | CRM qualification and nurture |
Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.
Get my free sessionB2B marketing services are the strategy, website, content, search, advertising and lead management work that helps a business win clients from other businesses. MarketingOnWeb provides B2B marketing services Australia-wide, with SEO, GEO and AEO at $990 a month + GST and Google Ads management from $490 a month + GST.
MarketingOnWeb's B2B prices are fixed and public: SEO, GEO and AEO at $990 a month + GST, Google Ads management from $490 a month + GST plus ad spend, websites from $499 + GST for 5 to 8 pages up to $2,999 + GST for 75 to 150 pages, and CRM setup from $1,490 + GST.
A B2B advertising agency runs paid campaigns aimed at business buyers, usually on Google Search, LinkedIn and industry sites. Good B2B advertising targets narrow, high-intent searches and tracks leads past the form to see which become real opportunities. MarketingOnWeb manages B2B Google Ads from $490 a month + GST.
B2B leads usually come from being easy to find and easy to evaluate: pages for each service and industry, clear proof, answers to procurement questions, and a simple way to request a scoping call. MarketingOnWeb builds these, then sets up CRM qualification so sales time goes on the best-fit enquiries.
Where possible, yes. Even a starting price, a range or a clear explanation of what drives cost helps buyers shortlist you before they talk to sales. Complex services can show typical project sizes instead. MarketingOnWeb publishes its own prices and helps B2B clients decide what pricing detail they can share.
SEO is often worth it for B2B companies because buyers research online long before contacting a supplier, and AI tools draw on pages that rank. Search volumes are smaller than consumer markets, but each lead can be worth far more. MarketingOnWeb offers B2B SEO, GEO and AEO at $990 a month + GST.
No. No honest agency can guarantee pipeline, rankings or sales, because markets, competitors and buying cycles vary. MarketingOnWeb improves the parts that influence pipeline, like visibility, clarity, proof and lead follow-up, and reports which channels produce qualified conversations each month.
Tell us about your B2B company. We'll look at your website, how you show up on Google and in AI answers, and how enquiries are followed up, then tell you the three things we'd fix first. It's free, and there's no obligation.
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.