Create a distinct product proposition without losing the operational credibility SixEleven had already built as a Philippines-based BPO company.
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New-service product launch
Designing a modern Employer of Record product for an established Philippine BPO company.
A product-led website concept that turns SixEleven’s workforce experience into a clear Employer of Record offer for international companies hiring and managing teams in the Philippines.
www.globalworkforce.com
15+ yearsBPO experience presented
3,000+Seat capacity presented
PhilippinesLocal operating base
The commercial challenge
A digital journey shaped around how this customer actually decides.
Explain Employer of Record in practical business language to international buyers who may understand offshore staffing but not the legal-employer model.
Make a complex combination of hiring, employment administration, payroll coordination, compliance and employee support feel like one manageable path.
Capture enough information about roles, headcount, timing and destination markets to turn general interest into a useful expansion consultation.
Conversion design
Three decisions that make the experience easier to trust and act on.
Launch EOR as a product, not a submenu item
Give the offer its own modern narrative, visual identity and conversion journey so buyers can understand it without navigating the full BPO services catalogue.
Lead with the expansion outcome
Frame the first screen around building a team in the Philippines without first establishing a local entity, then introduce the operational components that make that possible.
Turn complexity into a visible process
Present role planning, employment setup, onboarding, payroll coordination and ongoing employee support as a clear sequence with accountable human guidance.
Use the human advantage
Balance the latest digital-product design with real people, workplace context and SixEleven’s established Philippine delivery experience so the offer feels credible rather than abstract.
CRM and lead management
The website does not stop when somebody submits a form.
Lead capture is connected to a workflow designed to preserve context, ownership and the next action. We can work inside the client’s existing CRM—including GoHighLevel, Zoho, HubSpot, Salesforce, Pipedrive and other API-ready systems—or build a tailored solution when the workflow genuinely requires it.
- 01
Expansion brief
Capture target roles, team size, skills, proposed start date, employing country and the buyer’s current entity or workforce setup.
- 02
Qualified consultation
Route the opportunity to the right adviser, record legal and operational questions, and create follow-up tasks inside SixEleven’s chosen CRM.
- 03
Solution and proposal
Connect the hiring plan, responsibilities, service scope, commercial proposal and approvals to one opportunity record instead of disconnected email threads.
- 04
Employment setup
Coordinate candidate and employee information, documentation, onboarding milestones and internal owners while applying appropriate access controls.
- 05
Manage and expand
Track ongoing requests, workforce changes, renewal or expansion opportunities and client service actions across the employee lifecycle.
Google and AI discovery
Useful structure for people, search engines and answer engines.
- Build a primary Employer of Record Philippines topic cluster around hiring employees, employing without a local entity, payroll administration, onboarding and workforce support.
- Create clear comparison content for EOR versus local incorporation, contractors, staffing and conventional BPO arrangements without presenting generic legal advice.
- Develop role, industry and location pages only where SixEleven can add first-hand recruitment and operating insight from the Philippine market.
- Answer commercial-intent questions about timelines, responsibilities, team size, onboarding, employee experience and what information is needed to receive a proposal.
- Use Organisation, Service, Breadcrumb and relevant FAQ structured data, with jurisdiction-specific claims reviewed and visibly maintained by qualified specialists.
- Define the Employer of Record relationship directly: the client directs day-to-day work while the EOR is the formal local employer for agreed employment administration.
- Keep the roles of SixEleven, the client and the employee explicit throughout the site so search and AI systems do not conflate EOR with recruitment or outsourced customer support.
- Publish concise, review-dated answers about process, responsibilities and service boundaries, supported by deeper guides for buyers who need detail.
- Connect SixEleven’s established BPO entity, Philippine locations, leadership and workforce experience to the new EOR product through consistent naming and internal links.
- Avoid guarantees about legal compliance or AI visibility; use evidence, expert review and accurately maintained business facts to improve eligibility for citation.
What the system enables
A distinct, conversion-focused product journey that explains the new service, earns trust and moves prospective employers from expansion question to qualified hiring conversation.
✓Clear new-product positioning
✓International hiring-intent capture
✓Qualified CRM-ready expansion briefs
✓Human-centred product credibility
✓EOR search and AI-answer coverage
✓Scalable client-to-employee onboarding
This case study documents the implemented experience and publicly presented business facts. No audited before-and-after traffic, ranking, lead or revenue dataset was supplied, so we do not claim a quantified performance uplift.
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