Menu
Straight answers before you spend money on marketing.
What SEO, websites and Google Ads really cost, how to choose who does them, and how ChatGPT and Google AI decide which businesses to name. Every figure is sourced.
SEO
What SEO costs, what you get for the money and how to choose who does it. SEO services →
- How much does SEO cost in Australia?What SEO really costs per month in Australia, from local SEO to national campaigns. Real survey figures, pricing models and what you get for your money.
- Best SEO companies in Australia: how do you choose the right one?How to pick the best SEO company in Australia: questions to ask, red flags like guarantees and lock-in contracts, and the reporting to expect.
- Affordable SEO services for small business: what's worth paying for?What affordable SEO can and can't do for a small business, what to fix first on a tight budget, free DIY steps and the red flags of cheap SEO.
Websites
Website costs, builders versus designers, and keeping a site healthy. Website packages →
- How much does website design cost in Australia?What a website really costs in Australia: DIY, WordPress, small business, ecommerce and maintenance, with real price ranges and the costs people miss.
- Cheap website design for small business: what do you actually get?What cheap and affordable website design for small business gets you in Australia, the red flags to avoid, and what a sensible minimum looks like.
- What are the best website builders for Australian small businesses?An honest look at the best website builders for Australian small businesses: Wix, Squarespace, Shopify, WordPress.com and GoDaddy, with real prices.
- How much does website maintenance cost in Australia?What website maintenance really costs in Australia: hosting, updates, backups and security, what is worth paying for, and when DIY is fine.
Google Ads
What Google Ads management costs and how to pick the right manager. Google Ads management →
- How much does Google Ads management cost in Australia?What Google Ads management costs in Australia, how agencies charge, and how to set a sensible ad budget. Honest figures and Google's own budget rules.
- How do you choose the best PPC agency for your Google Ads?How to choose the best PPC agency for Google Ads: account ownership, tracking, reporting, fees, lock-in, Google Partner status and red flags.
AI search and AEO
How ChatGPT and Google AI choose which businesses to name, and what to do about it. AI search optimisation →
- What is AEO (answer engine optimisation) and does your business need it?AEO (answer engine optimisation) explained in plain English: how it differs from SEO and GEO, how AI answers pick sources, and how to measure it.
- How do you prepare your SEO for AI search in Australia?How to get your business found and quoted by ChatGPT, Google AI Overviews and Copilot. Plain steps, what the research says, and the free tools worth using.
- What are the best AI SEO tools, and which ones are worth paying for?Best AI SEO tools compared honestly: ChatGPT, Claude, Gemini, Perplexity, Semrush, Ahrefs, Surfer and Search Console, with official prices and limits.
Link building
Which backlinks help, which ones hurt, and how to buy them safely. Link building packages →
Get a free review and strategy session: the three things we’d fix first.
Tell us a little about your business. We look at your website, search and enquiry path, then reply with plain-English findings. It’s free, and there’s no obligation to hire us.
- ✓ What’s working, so you keep it
- ✓ Where you’re losing enquiries or wasting spend
- ✓ The three fixes we’d do first, in order
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.