Lawyer and law firm marketing that turns expertise into clarity at a high-stakes moment.

Help prospective clients understand your expertise, matter fit and next step without reducing complex legal services to generic sales copy.

Rather talk? Call 0417 460 236

Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.

Melbourne-based
15 years in digital marketing
Month to month, no lock-in
You own your website and accounts
ABN 44 772 398 737

Home page of the Fogarty Oliver Rothschild family law website — **Real:** Fogarty Oliver Rothschild, family law, St Kilda.

By Niel Bennet, founder (15 years in digital marketing) · Last updated October 2026

Quick answer: Lawyer marketing helps a law firm get found by people with a legal problem and gives them a clear, professional way to make contact. MarketingOnWeb is a Melbourne agency that does law firm marketing Australia-wide, within the solicitors' conduct rules on advertising. SEO, GEO and AEO cost $990 a month + GST as one flat package, and Google Ads management starts at $490 a month + GST.

See the full story: Fogarty Oliver Rothschild case study.

What’s included

Authority website
Practice-area SEO
AI visibility
Content strategy
Intake workflow
Conversion tracking

Best for: Australian lawyers ready for a clearer, connected approach to growth.

Find out where you’re losing customers.

We’ll review discovery, trust, enquiry and follow-up as one connected path—then identify the three priorities with the strongest potential.

Get my free marketing check

How it works

Free review and strategy session
Tell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
A clear price, in writing
You get exactly what’s included and what it costs before any work starts.
We do the work and show you the results
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.

What advertising rules apply to lawyers in Australia?

Under the Australian Solicitors' Conduct Rules, rule 36, law firm advertising must not be false, misleading, deceptive or offensive, and a solicitor must not claim specialist expertise without recognised accreditation. Some states, such as Queensland, also restrict personal injury advertising. MarketingOnWeb writes law firm content without outcome promises or unearned specialist claims.

Source: Australian Solicitors' Conduct Rules 2015, rule 36 (advertising), adopted under the Legal Profession Uniform Law and in most states.

What does good law firm SEO look like?

Good law firm SEO gives each practice area its own useful page, answers the questions clients actually ask, shows who the lawyers are, and keeps the firm's name, address and phone consistent everywhere. MarketingOnWeb includes this in its $990 a month + GST SEO, GEO and AEO package, with content written for real legal questions, not keyword lists.

Google's guidance on helpful, people-first content carries extra weight for legal topics, because mistakes can affect people's lives.

Source: Google Search Central: "Creating helpful, reliable, people-first content".

Can a law firm show up in ChatGPT and Google AI answers?

Yes, if the firm's website states clear facts that AI tools can quote. Fogarty Oliver Rothschild, a Melbourne family law firm, has a site we built with plain fee information and answer-first pages. MarketingOnWeb checks what ChatGPT, Google and Perplexity say about a law firm every month, though no one can guarantee those answers.

Why do law firms lose good enquiries?

Law firms often lose good enquiries after the form is sent: no quick reply, no record of matter type, and no follow-up. A Harvard Business Review study found leads contacted within an hour were about seven times more likely to qualify. MarketingOnWeb sets up intake forms and a CRM, from $1,490 + GST, so every enquiry is tracked.

Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011.

A quick word from Niel.

Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.

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Questions people ask about lawyers

What is lawyer marketing?+

Lawyer marketing is the website, search, advertising and intake work that helps a law firm reach people who need legal help. In Australia it must follow the solicitors' conduct rules on advertising. MarketingOnWeb provides law firm marketing nationally, with SEO, GEO and AEO at $990 a month + GST.

How much does law firm marketing cost?+

MarketingOnWeb's law firm marketing prices are public: SEO, GEO and AEO at $990 a month + GST, Google Ads management from $490 a month + GST plus ad spend, websites from $499 + GST, and an SEO audit from $490 + GST. Everything is month to month, with no lock-in contract.

What is the best SEO agency for lawyers in Australia?+

The best SEO agency for a law firm understands legal advertising rules, writes accurate practice-area content, never promises rankings, and reports in plain English. MarketingOnWeb built the website for Fogarty Oliver Rothschild, a Melbourne family law firm, and offers law firm SEO at a flat $990 a month + GST.

Can lawyers advertise on Google Ads?+

Yes. Law firms can run Google Ads in Australia, but the ad text and landing pages must not be misleading, promise outcomes or claim unaccredited specialist status, and some states limit personal injury advertising. MarketingOnWeb manages law firm Google Ads from $490 a month + GST, with spend paid directly to Google.

Can a lawyer call themselves a specialist in marketing?+

Only if they hold recognised specialist accreditation, such as through a Law Society or Law Institute accreditation scheme. Rule 36 of the Australian Solicitors' Conduct Rules prohibits misleading claims of specialist expertise. MarketingOnWeb uses words like 'focus' or 'experience in' for lawyers who aren't accredited specialists.

Can law firms use client testimonials?+

Generally yes, as long as they are genuine, not misleading, and don't suggest a result can be repeated for every client. Client confidentiality also applies, so get written consent first. Check your own state regulator's guidance. MarketingOnWeb never writes or invents testimonials for law firms.

How long does SEO take for a law firm?+

There's no fixed timeframe, and no one can promise rankings. Legal searches are competitive, so progress depends on your practice areas, location, current site and competitors. MarketingOnWeb starts with an audit, fixes technical issues first, then builds practice-area content and reports what has changed each month.

Get a free marketing check for your law firm.

Tell us about your law firm. We'll look at your website, how you show up on Google and in AI answers, and how enquiries are followed up, then tell you the three things we'd fix first. It's free, and there's no obligation.

✓ How you show up when customers search
✓ Where enquiries are being lost
✓ The three fixes we'd do first

You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.

Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.