Mortgage broker marketing that stays visible until the finance decision.

Combine useful finance content, search, paid campaigns and consistent follow-up around long and competitive customer journeys.

Rather talk? Call 0417 460 236

Talk directly to Niel Bennet, our founder. 15 years in digital marketing, based in Melbourne.

Melbourne-based
15 years in digital marketing
Month to month, no lock-in
You own your website and accounts
ABN 44 772 398 737

A sales pipeline board with enquiries moving from new enquiry to quote sent, follow-up due and won, with an instant SMS reply and a follow-up reminder — Every enquiry on one board, with automatic replies and reminders. Illustration with an example business and figures, not a real client.

By Niel Bennet, founder (15 years in digital marketing) · Last updated October 2026

Quick answer: Mortgage broker marketing helps borrowers find a broker, trust them and stay in touch until they're ready to apply. MarketingOnWeb is a Melbourne agency that markets mortgage brokers Australia-wide with SEO content, Google Ads and CRM nurture, with every ad and page sent for the broker's compliance review. SEO, GEO and AEO cost $990 a month + GST, and Google Ads management starts at $490 a month + GST.

What makes it work

Reply fast
An instant reply to every enquiry, even after hours.
Stay in touch
Reminders and follow-ups until the client is ready.

What’s included

Conversion website
SEO content
Google and Meta Ads
Calculators
CRM nurture
Review strategy

Best for: Australian mortgage brokers ready for a clearer, connected approach to growth.

Find out where you’re losing customers.

We’ll review discovery, trust, enquiry and follow-up as one connected path—then identify the three priorities with the strongest potential.

Get my free marketing check

How it works

Free review and strategy session
Tell us about your business with the short form below. We look at it and tell you what we’d do first. Free, with no obligation.
A clear price, in writing
You get exactly what’s included and what it costs before any work starts.
We do the work and show you the results
Plain-English updates on what we did and what it’s bringing in. You deal directly with Niel Bennet and our Melbourne team.

What rules apply to mortgage broker advertising?

Mortgage broker advertising falls under the National Consumer Credit Protection Act and the National Credit Code. Ads must not be misleading, and a home loan ad that shows an interest rate must also show a comparison rate. ASIC's RG 234 sets out good advertising practice. MarketingOnWeb sends every broker ad and page for compliance review before it goes live.

Brokers also have a best interests duty, so marketing should never promise approval, a rate or a borrowing amount.

Source: National Credit Code, Part 10 (comparison rates); National Consumer Credit Protection Act 2009, s 158LA (best interests duty); ASIC Regulatory Guides 234 and 273.

What content marketing works for Australian mortgage brokers?

Content marketing for mortgage brokers works best when it answers the questions borrowers search before they're ready: how much can I borrow, what does a broker cost, first home buyer schemes in my state, and refinancing steps. MarketingOnWeb writes this as plain, general information with clear disclaimers, inside its $990 a month + GST SEO, GEO and AEO package.

Each article is general information only and goes to the broker or their aggregator for compliance sign-off.

Why do mortgage brokers need lead nurture?

Home loan decisions often take months, so many mortgage broker leads aren't ready on the day they enquire. Without follow-up, they go to whoever is in touch when they are ready. MarketingOnWeb's CRM starter setup, from $1,490 + GST, keeps each enquiry tracked with reminders and consent-based, compliance-reviewed email follow-up.

A quick word from Niel.

Thirty seconds on who we are and how we work. You deal with Niel directly, from the first call to the monthly report.

Get my free session

Questions people ask about mortgage brokers

What is mortgage broker marketing?+

Mortgage broker marketing is the search, advertising, content and follow-up that brings borrowers to a broker and keeps them engaged until they're ready to apply. It must follow credit advertising rules. MarketingOnWeb markets mortgage brokers Australia-wide, with SEO, GEO and AEO at $990 a month + GST.

How much does marketing for mortgage brokers cost?+

MarketingOnWeb's prices for mortgage brokers are fixed and public: SEO, GEO and AEO at $990 a month + GST, Google Ads management from $490 a month + GST plus ad spend, CRM starter setup from $1,490 + GST, and websites from $499 + GST. There are no lock-in contracts.

What is the best SEO agency for mortgage brokers in Australia?+

A good SEO agency for mortgage brokers understands credit advertising rules, writes accurate general content, builds suburb and loan-type pages, and never promises rankings or approvals. MarketingOnWeb offers mortgage broker SEO, GEO and AEO at a flat $990 a month + GST, with each page sent for your compliance review.

Can mortgage brokers advertise interest rates?+

Yes, but if a home loan ad shows an interest rate, the National Credit Code requires a comparison rate too, with the right warning. Rates also change often, so stale ads can mislead. MarketingOnWeb avoids rate-led ads unless the broker's compliance team supplies and approves the wording.

Are Google Ads worth it for mortgage brokers?+

Google Ads can work for mortgage brokers on searches like 'mortgage broker near me' or refinancing in a specific suburb. Clicks in finance are expensive, so tight targeting and lead follow-up matter. MarketingOnWeb manages broker Google Ads from $490 a month + GST, with ad copy sent for compliance review.

Can a marketing agency guarantee mortgage broker leads?+

No. No agency can honestly guarantee leads, rankings or loan settlements. MarketingOnWeb improves the parts that matter, like search visibility, clear pages, fast follow-up and tracking, and shows each month which channels produced enquiries. Brokers stay responsible for their own credit advice and compliance.

Do mortgage brokers need their aggregator's approval for marketing?+

Many aggregators require brokers who are credit representatives to have marketing reviewed before it's published. Check your own aggregator's policy. MarketingOnWeb builds that review step into the workflow, sending drafts of pages, ads and emails to you or your aggregator before anything goes live.

Get a free marketing check for your broking business.

Tell us about your broking business. We'll look at your website, how you show up on Google and in AI answers, and how enquiries are followed up, then tell you the three things we'd fix first. It's free, and there's no obligation.

✓ How you show up when customers search
✓ Where enquiries are being lost
✓ The three fixes we'd do first

You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.

Rather talk? Call 0417 460 236 or message us on WhatsApp, or book a time with Niel.