Get in early
Few Australian businesses advertise in ChatGPT yet, so there is room before the channel gets crowded.
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ChatGPT ads management: put your business right under the answer.
ChatGPT now shows ads in Australia. Businesses can buy them through OpenAI's self-serve Ads Manager, with cost-per-click bidding and conversion tracking. We set up your account and tracking, write ads that answer the questions people ask ChatGPT, and test the channel with a sensible budget before you scale it.
From $490 a month + GST. Start with one clear priority. Add services only where the evidence supports them.
Where your ad shows up in ChatGPT
When someone asks ChatGPT a question your business can help with, your ad can appear in a card directly under the answer. It's a new channel in Australia: about 1,900 Australians a month search Google for “ChatGPT ads” alone, and few businesses are advertising there yet.
- Below the answer, never inside it
The ad sits in its own card under ChatGPT's reply. The answer is written first, and the ad doesn't change it.
- Labelled “Sponsored”
Every ad is clearly marked and visually separated, so people know what's paid and what isn't.
- Matched to the conversation
One ad at a time, chosen because it relates to what the person is asking about right now.
- Some places are off-limits
No ads for under-18s, and none next to health, mental health or political topics.
ChatGPT ads, Google Ads and AI search optimisation compared
| ChatGPT ads | Google Ads | AI search optimisation (AEO) | |
|---|---|---|---|
| Where it shows | Under ChatGPT's answers | Google search results | Inside ChatGPT's answer itself |
| You pay for | Clicks (cost per click) | Clicks (cost per click) | Nothing per click; our monthly fee |
| Who sees it | Free and Go ChatGPT users | Anyone searching Google | Anyone asking ChatGPT, AI Overviews or Perplexity |
| Best for | Testing a new channel early | People ready to buy now | Being recommended long term |
Many businesses do best with Google Ads for people ready to buy, AI search optimisation to be recommended in answers, and a small ChatGPT ads test on top. See Google Ads management and AI search optimisation.
Commercial goals before channels
Plain-English recommendations
No ranking or revenue guarantees
What this should achieve
A measured test of ChatGPT ads, judged on enquiries and cost per lead, alongside your Google Ads and AI search visibility.
What ChatGPT ads management costs
From $490 a month + GST
Management fee only. Your ad spend is paid directly to OpenAI.
See all pricingEverything that’s included
Businesses already getting results from Google Ads that want to test a new channel, especially services people research before buying.
ChatGPT Ads Manager account setup
Pixel and Conversions API tracking
Offer and audience plan
Ad copy written for conversational questions
Landing page match
Small-budget test plan
Weekly bid and budget checks
Plain-English report against your Google Ads
Test before you scale
We start with a small budget and clear success measures, so you only spend more if it brings in enquiries.
Paid and organic together
We also run AI search optimisation, so your ads and your unpaid mentions in ChatGPT answers are planned as one.
How we start
Understand
We start with your customers, current performance, workflow and commercial priorities.
Prioritise
We turn the findings into a clear plan ordered by impact, urgency and effort.
Deliver & improve
We implement, measure real outcomes and refine the work as evidence grows.
Questions people ask us
Can Australian businesses advertise on ChatGPT?+
Yes. OpenAI launched ChatGPT ads in Australia and New Zealand in 2026, and now offers a self-serve Ads Manager (in beta) with budgets, cost-per-click bids and conversion tracking. Ads are shown to people on ChatGPT's Free and Go plans; paid Plus, Pro and Enterprise plans are ad-free.
Do ChatGPT ads work as well as Google Ads?+
It's too early to say for most industries. Early reports show lower click-through rates than Google Search, so we treat ChatGPT ads as a test channel with clear measures, not a replacement for Google Ads.
How is this different from AI search optimisation?+
ChatGPT ads are paid placements, labelled as ads. AI search optimisation works on whether ChatGPT names your business in its normal answers, which you can't buy. Many businesses benefit from both.
How much ad spend do we need?+
Enough to get meaningful data, usually a few hundred to a couple of thousand dollars a month for a first test, depending on your industry. Ad spend is paid directly to OpenAI and is separate from our fee.
How much does ChatGPT ads management cost?+
From $490 a month + GST. Management fee only. Your ad spend is paid directly to OpenAI. See all pricing for exactly what is included.
Get a free ChatGPT ads plan for your business.
Tell us what you sell and where. We'll tell you honestly whether ChatGPT ads suit your business yet, what we'd test first and a sensible starting budget. It's free, and there's no obligation.
- ✓ Whether ChatGPT ads suit your business right now
- ✓ The questions and offers we'd test first
- ✓ A starting budget and how we'd measure it
You’ll deal directly with Niel Bennet, our founder (15 years in digital marketing), and our Melbourne team.
Rather talk? Call 0417 460 236 or message us on WhatsApp.