Identity verification is usually sold to banks and enterprises through sales teams; small businesses need to understand it and start without a sales process.
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An identity verification platform small businesses can sign up to without a sales call.
A self-serve website and sign-up flow for an ID verification service aimed at real estate agents, mortgage brokers, accountants, recruiters and fintechs, with pricing published on the page.
australianidentitysolutions.com.au
$9.99Per successful check, published on the site
$10 creditFree on sign-up, no credit card
AU + NZMarkets covered
How the site works for their customers
Each industry has a different reason to verify identity, from AUSTRAC obligations for brokers to TPB requirements for accountants and right-to-work checks for recruiters.
Buyers need to see exactly what one check includes and what it costs before they will sign up.
Three things we got right
Publish the price
Pay-as-you-go and monthly prices sit on the homepage, with what every check includes listed beside them.
Speak to each industry
Real estate, mortgage brokers, accountants, HR and recruitment, and fintechs each get their own explanation and page.
Remove the sales step
Free sign-up with starting credit means a business can try a real verification before paying anything.
What happens after someone enquires
Lead capture is connected to a workflow designed to preserve context, ownership and the next action. We can work inside the client’s existing CRM—including GoHighLevel, Zoho, HubSpot, Salesforce, Pipedrive and other API-ready systems—or build a tailored solution when the workflow genuinely requires it.
Sign up
A business creates an account and receives starting credit without talking to sales.
Verify
Checks run from the dashboard, an embeddable widget or the API.
Record
Each verification produces a downloadable audit report for the business's compliance file.
Grow
Regular users can move to a monthly plan with included checks.
Built to be found on Google and in AI search
- Industry pages for real estate, mortgage brokers, accountants, HR and recruitment, and fintech
- Plain-English pricing and how-it-works pages
- Compliance pages that explain why each industry needs to verify identity
- Organisation and product information kept consistent across the site
- Clear, quotable answers to what a check includes and what it costs
- Consistent facts about markets covered and pricing
- Industry-specific explanations AI search tools can match to a buyer's question
A product site that explains a compliance service in plain terms, shows the full price up front and lets a business verify its first customer the same day.
✓Sign-ups without a sales call
✓Buyers who already know the price before they register
✓A separate path for each target industry
✓Developer access through the API and widget
This case study documents the implemented experience and publicly presented business facts. No audited before-and-after traffic, ranking, lead or revenue dataset was supplied, so we do not claim a quantified performance uplift.
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